Above the Clouds

With a 6-week sprint from concept to launch we had to be smart and build in as many efficiencies as possible in order to hit the ground running. We utlized the CMS and technical infrastructure from recently launched main site so we could dedicated our main focus was on crafing the webgl experience which took an intensive 4 weeks to get perfect. In order to fully immerse the audience every detail was meticulously crafted from the behaviour of the clouds, the textures and reflections on the 3D model, the ambient music and wind noise to the smaller animation details. Working with Hayes Davidson we took the original architectural model and optimised it for web.

Beyond exploring the exterior, the experience invites users to journey through the buildings different floors—or “scenes”—each crafted to showcase key features and unfold the story of the Quadplex through striking visuals and thoughtful storytelling. Users can peer through windows to take in breathtaking views or dive into interactive image galleries, revealing cross-sections of the building and detailed floor plans. Every interaction is designed to spark curiosity and give users the feeling of discovering the estate firsthand, making the digital experience as engaging and memorable as visiting in person.