As Discovery Land Company’s architectural and homebuilding division, Discovery Builders coordinate the design and construction of distinctive finished residences, each thoughtfully designed to accentuate the natural beauty and heritage of its surroundings. We were asked to create an elegant storytelling experience that would convey their impressive portfolio of work and showcase their credentials.
This looks amazing. You have done such a great job, thank you very much!Paula Stapley, Internal Communications + Process Development
While Discovery Builders is part of the Discovery Land Company group, they wanted us to create their own identity and digital presence to help raise their profile in the market. Working with the marketing team we identified our primary goals for the project as; conveying the connection to the Discovery lifestyle, demonstrating credibility and becoming the preferred partner to help members realise their vision. Through considered design details, striking imagery and immersive interactions, we created an engaging experience focused on storytelling, allowing customers to discover inspiration through an extensive portfolio and deep dive into the building process.
To show their breadth of work and capabilities, we created a bespoke 3D globe that serves as a visually captivating and informative centerpiece on the website, effectively showcasing the client's global footprint and inviting users to explore and engage with their content in a memorable and immersive way.
With the sales team predominnantly sharing the site with users on mobile and tablet it was crucial that the design language was perfectly optimized for different devices, ensuring the brand was still expressed well on smaller screens while ensuring the functionality was maintained. This was essential for delivering a positive user experience and achieving business goals.