Discovery Land Co

These are some of the most amazing places on Earth. So how could we transport people to these amazing sanctuaries? How could we bring them to life? How could we excite and inspire in a simple – yet evocative – way? 

In the same way as we invited the user to ‘Discover your world’, we let them do the discovering themselves; we invited them to explore the site and uncover new delights using a specially created compass cursor to navigate the site. With interactive elements created in WebGL, users can choose to seamlessly transition from scene to scene – taking them on a journey of discovery across fabulous luxury.

The project required a completely new design system and technology framework - one that was modular in its functionality but elevated the site and all future sites in terms of clarity and storytelling. Working in close collaboration with Discovery and chosen partners this new framework allowed for a more agile and scalable workflow while improving overall performance and experience. 

To support the growing organisation and the multiple stakeholders involved we had to design an extensive system of interchangeable components that would give the respective marketing teams the flexibility to scale and evolve the site using a library of consistent modules. Craft CMS was chosen as the back-end system and allowed greater flexibility for the client when it came to maintenance it also gave them greater design autonomy, allowing them to easily interchange modules and effectively build their own pages as the sites and communities evolved.